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Since becoming the Southeast Bureau chief I have been tuned in to chances to network. I have noticed that more and more consumer businesses are advertising networking events. As I mentioned last month, a local bank hosted a networking luncheon. Since then I have seen networking opportunities at local restaurants for an after hours gathering focusing on connecting businesses. Even churches are jumping on the networking bandwagon by hosting business networking events. I think the most interesting connection opportunity I have seen this month was a local bead store hosting an evening of jewelry making and business networking. I couldn’t resist this one, especially since I enjoy jewelry making, so decided to attend. I was surprised to find about 20 ladies exchanging business cards, sharing their businesses and making new friends. This social networking event gave the ladies attending a deeper connection because of a shared hobby. As the evening ended the attendees asked the owners to schedule the event monthly. Hopefully this will happen….and a new networking event has begun! Another opportunity for networking is at private social and country clubs. While it is true that most country club members are there for R & R, lots of business happens at these clubs. Social clubs are often looked at more for business opportunities, especially for small businesses. One club in particular that focusing on giving businesses members the opportunity to network is The Georgian Club in metro-Atlanta. Cobb County is fortunate to have such a wonderful club with easy access for members and guests. The club provides excellent service along with numerous opportunities for members to connect. Focused events are well publicized and attendance is high. There are events specific for networkers to mingle, but many events are educational with an opportunity to interact and connect with other members. Again, this is a networking opportunity with something in common, a club membership. I am realizing more and more that effective networking is easier with a deeper connection than just a “meet and greet” at an event. While cultivating those new connections into business referral partners, it’s nice to have a stronger connection because of a shared interest or credible referral. I think we all struggle with this from time to time. Personally I hesitate to give a referral to someone until I know them. How do you handle this? I would be interested in your methods for deciding when to pass that golden referral to someone. How well do you need to know them? I will share your suggestions with our readers next month. Contact me at annek@thenationalnetworker.com. Wishing you all the best! - Anne
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